Coopa-Roca – Cooperativa de Trabalho Artesanal e de Costura da Rocinha

Fortalecimento da Estratégia de Negócio Social da Coopa-Roca

Income generation and opportunity for women

COOPA-ROCA was created in the early 80s with the task of generating opportunities for women in the community of Rocinha, the largest favela in Latin America. The cooperative is designed to allow the women to increase their household income without having to leave home and be away from their children and household responsibilities.

Throughout its 30 years, the organization had to adapt and is currently reinventing their business model. COOPA-ROCA has stood out in the social enterprise market for its vision, market strategy, design and products of high quality.

IMPACT

With support from BrazilFoundation, the project will:

• Provide training for technical improvement to 40 artisans through 32 workshops;
• Design a new business model that permits greater productivity and sales;
• Train and integrate 60 new artisans in the cooperative, aged 22-65 and with low levels of education;
• Include more women in the fashion market to help them increase their income;
• Strategize by incorporating e-commerce capabilities in the network.

“COOPA-ROCA is an asset to the community.This support is very important so that we can continue to grow.” – Maria Áurea, president of COOPA-ROCA